Monday, May 19, 2008

Apple Opens Largest US Store in Boston


Talk about hoopla! It was like the opening of a Star Wars movie in 1976. Apple opened it's largest store in the US Thursday on Boylston Street in Boston's Back Bay. The crowd was lined up outside, stretching all the way around the building to Newbury Street, in a festival-like atmosphere.

I was there shooting interviews with iPhone owners in Hi-Def for a Boston-based third-party applications developer for the iPhone (who must remain secret for now, don't ask me to tell, I don't want to have to kill you).

The new building is a glass fronted cube that represents over two years of effort by Apple-- almost stymied from the get-go by the Back Bay Architectural Commission, who initially did not find Apple's plan to raze the existing building amusing.

Lucky insiders view the throngs below.

During construction, Apple hid the building behind a facade modeled after Fenway's Green Monster.

Photos ©2008 Brad Kelly
Green Monster Photo ©Chad Barraford