Sunday, June 8, 2008

Corporate Video As Art

Suppose you were given 10 minutes to explain a company's new product in a promotional film. Suppose it had to be surprisingly technical but also engaging to the non-technical viewer. Suppose you were also a great artist and designer...

Behold, an instructional film created for Polaroid by Charles and Ray Eames in 1972 to introduce the landmark SX-70 camera.

Charles and Ray Eames were not only famous industrial designers, they were also filmmakers, creating more than 100 short films over the course of their career for clients like IBM and Polaroid, most of them painstakingly artful, yet communicating complex ideas in profoundly clear terms.

Ray and Charles Eames at work.