This isn't your father's convention video, with a few slide projectors, and a couple big TV screens.
It's massive, wall sized screens, sometimes five or more of them, displaying images from a half-dozen broadcast quality cameras, multimedia elements and perhaps a few live satellite downlinks. And it's big business.
With a small army of technicians and miles of power and video cables and sophisticated lights and projectors (with bulbs that cost as much as a new car), today's event multimedia productions deliver an immersive experience for the attendees.
Operating camera for these events is a kick. It's really a live TV show, more akin to something CNN or Oprah would do, but only ever to be seen by the select couple thousand in attendance.
A recent production featured a satellite link to an operating room where the doctors performing heart surgery were in live consultation with doctors in the audience via audio and video links. Amazing, indeed.
(all photos via iPhone) ©Brad Kelly 2009